Birks is proud
to have Joannie Rochette, six-time Canadian Ladies Champion
and 2010 Olympic bronze medallist, as the latest face
of the brand.
This sterling silver heart pendant was inspired by Joannie’s
support of the “iheartmom” campaign, in loving
memory of her mother. The unique heart shape was inspired
by Joannie’s tight twists, polished releases and
sweeping turns. As a final and personal touch, Joannie
Rochette’s signature is engraved on the back of
the pendant. |
My Blue Box 
