Tissot, ‘Innovators by Tradition’, have represented craftsmanship and innovation since their foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. The company has its home in the Swiss watch-making town of Le Locle in the Jura Mountains, but it has grown tremendously to have a presence in over 160 countries. Tissot’s partnerships include the IIHF, FIBA, AFL, CBA, MotoGP, the World Championships of cycling and fencing as well as the FIM Superbike World Championship.