Jean-Christophe Bédos - President and Chief Executive Officer of Birks Group
The world population of bees is decreasing at an alarming rate due to climate change, pesticides, loss of habitat and new diseases. Bees play a pivotal role in maintaining and protecting natural ecosystems and biodiversity contributing to the overall wellbeing of our environment. Birks has made it its mission to spread awareness to the cause as well as partner with Canadian organizations to ensure the longevity of Canada’s world-renowned natural environment.
• Say goodbye to pesticides, herbicides and insecticides. These toxic substances endanger the lives of bees. • Let your garden grow wild with bee friendly flowers. Bees prefer a garden, which is similar to their natural habitat – a meadow. Avoid hybrid flowers and plant flowers in patches. Bees like to focus on one flower type at a time. • Shop responsibly and support local farmers. The more you can support sustainable, eco-friendly farming that avoids pesticides, the better. • Spread the word: educate yourself and your loved ones on the importance of bees and share these useful tips.
Urban beekeeping supports the production of local honey, pollination and urban greening. Urban areas make for an ideal habitat for bees due to the cities' ecological regulations. Birks is proud to home beehives in Montreal and Toronto, both managed by Alvéole.
The Honey Bee Research Centre helps honey bees by conducting research, teaching and outreach focused on all areas of their health. Researchers, students and beekeepers have been studying honey bee health for 125 years, and for the future they are creating a new, iconic facility to help these essential pollinators and the people who care for them.
The splendor of Canadian nature and landscape has been an infinite source of inspiration for Birks. Our admiration for the vital importance of bees in our world's eco-system is extensively expressed through our Birks Bee Chic collection. Our hexagonal shapes resemble the architecture of the honeycomb, a beautiful structure symbolic of nature's precision.
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