Since 1879, Birks has been inspired by Canada, a unique land of new beginnings and a vibrant tapestry of culture. Today, Birks embodies the refreshing Canadian spirit in international luxury fine jewelry. Inspired by the wonders of nature, Birks’ designs echo the sustainable and ethical commitment to the land that inspires its creations.
OUR SPIRIT. OUR NATURE.
Since 1879, Birks has been inspired by the stunning landscape and exhilarating spirit of Canada. From snow-covered mountaintops to crystalline streams, the Canadian environment is as diverse and moving as the people who live within it.
Four main elements are the source of inspiration behind Birks’ fine jewelry collections: land, wood, water, and sky.
Designs inspired by the dramatic landscape and uplifting spirit of Canada
From the great North to the Canadian Rocky Mountains, and green landscapes of rolling hills; a nod towards this magnificent land of Canada and the people who call it home. A land of new beginnings upon which Henry Birks founded a legacy that began with a dream.
From the prairie grassland to the Arctic tundra, the fauna and flora that thrive in the Canadian woods, prairies, and landscapes fuel creativity.
From the sparkle of fresh rain and gleaming morning dew to swiftly flowing rivers, lakes and frozen wonders stemming from Canadian winters.
The enchantment of the sky — gleaming golden hues to the illuminating mid-night sky that sweeps from coast to coast.
From the treasured and most distinctive Birks Blue Box®️, a gift from Birks has played an important part in life’s celebrations & heartfelt moments for generations of Canadians.
Created and introduced in the 1920s, our most iconic creation remains the legendary Birks blue, a color steeped in history and a symbol of prestige and elegance. It is in our Birks Blue Box®️ that the jewelers’ designs are presented, based on a tradition of excellence, from nature’s purest and clearest Canadian diamonds to the most perfect pearls. Wrapped in the iconic box, Birks gifts have been treasured by generations who have come to appreciate each jewel’s superior craftsmanship, unrivaled quality, and timeless appeal.
President and Chief Executive Officer of Birks Group
Birks designs are continuously inspired by nature, and we seek to protect it for future generations.
Birks is committed to designing and offering jewelry that is made of conflict-free minerals. We pride ourself on offering diamonds that adhere to the Kimberley Process, an international certification serving to ensure that diamonds are conflict-free.
The journey of a Birks Canadian diamond begins in the verdant soil of the vast Canadian landscape. Each sustainably-mined, conflict-free diamond is traceable from a rough crystal to a polished gem, ensuring its pedigree and provenance.
The Birks Canadian diamonds are highly regarded because Canadian diamond mines have some of the world’s highest environmental standards, and are some of the world’s purest and clearest. Our expert gemologists scrutinize each diamond, ensuring that it has been fashioned to release all the fire and brilliance that the diamond possesses.
Birks Canadian-mined diamonds meet strict color, clarity, and proportion criteria and are traceable from the mine to the Birks Blue Box®. We are proud to align our values with those of our loyal customers.
Each Birks Canadian diamond is laser-engraved with a maple leaf and is assigned a unique Birks Diamond Identification Number which assures the diamond’s origin.
Birks is inspired by the beauty of Canadian nature, and is committed to preserving it for future generations. We have made it our mission to spread awareness of the importance of protecting Canada’s world-renowned natural environment. A key initiative is our Birks for Bees campaign, which highlights the special role that bees play as pollinators in sustaining the beauty and diversity of our environment. This campaign develops partnerships with Canadian organizations and like-minded brands to protect and assure the sustainability of Canadian bees.